Zee5 has partnered with Amagi Media Labs to introduce Free Ad-Supported Streaming Television (FAST) channels in India this August. The move aims to offer viewers free content with ads, expanding Zee5’s revenue model. Leveraging Amagi Media Labs technology, Zee5 will provide a variety of movies and series across genres like comedy and drama on connected devices.
The FAST sector is projected to grow at a rate of 12.67% annually in the next five years. This strategic initiative by Zee5 indicates a significant step towards strengthening its presence in the connected TV ecosystem. The introduction of FAST channels aligns with the evolving digital landscape and increasing demand for free, ad-supported content in India.
Source: Gadgets 360