According to reports, Rajinikanth’s upcoming film “Coolie” directed by Lokesh Kanagaraj is facing a crucial decision regarding its OTT release window in Hindi.
Key highlights:
• National multiplexes advocate for an 8-week theatrical exclusivity for major Indian films.
• OTT platform offers Rs 130 crore for a 4-week window, dropping to Rs 115 crore for 8 weeks.
• Sun Pictures risks losing Rs 15 crore by opting for an 8-week OTT release.
• Clash with “War 2” adds further complexity to Coolie’s release strategy.
The development puts Sun Pictures in a dilemma on balancing financial gains with theatrical reach for the highly anticipated film.
Source: PINKVILLA