Rising Popularity of Integrated BBA-MBA Programs Post Class 12

According to recent data, Integrated BBA-MBA programs are gaining traction among Indian students.

Key Highlights:
• Integrated BBA-MBA programs offer a blend of technology and managerial skills.
• IIMs launching five-year programs to attract students early in their career planning.
• Enrollment in BBA programs has increased by over 50% in the last five years.
• Only about 2.7% of students opt for management courses after Class 12.
• The shift towards management may be due to a slowdown in engineering placements.

The introduction of Integrated BBA-MBA programs could reshape career choices for Indian students, providing early exposure to management education and career opportunities.

Source: Education News Today | The Hindu