In a bustling, vibrant city like Kolkata, where education is revered like a precious gem, a new wave of transformation is sweeping through the usually modest colleges of West Bengal. This year, as the centralized portal for undergraduate admissions opens its doors, these institutions are stepping into the spotlight with captivating promotional videos that showcase their essence and offerings like never before.
Gone are the days when academic excellence alone sufficed to attract students. In today’s era of choices galore, both within and outside the state, colleges are recognizing the need to stand out. Saurabh Chakraborti, the principal of Bidhannagar College, rightly points out the importance of highlighting the unparalleled academic infrastructure and faculty expertise that State-run colleges possess. The challenge lies in portraying this academic excellence in a world where visibility is key.
Last year, a government directive prompted colleges to create two-minute promotional videos at breakneck speed. Despite the rush, colleges managed to piece together glimpses of their offerings. However, this year, colleges are taking the initiative into their own hands, opting for professionally crafted videos that reflect their commitment to excellence and innovation.
Jaydeep Sarangi, the principal of New Alipore College, shares his perspective on the changing landscape of education marketing. He emphasizes the role of promotional videos in showcasing the college’s innovative initiatives, hands-on training programs, internships, and placement opportunities that cater to students from diverse backgrounds. Dr. Sarangi believes that these videos are not just reels but the real faces of institutions that speak volumes about their ethos and values.
In the heart of Kolkata, Naba Ballygunge Mahavidyalaya’s principal, Ayantika Ghosh, echoes the sentiment of embracing digital platforms to reach out to prospective students effectively. The centralized admission system in West Bengal is setting a benchmark, not just within the country but globally, for its user-friendly interface and comprehensive approach. In this digital age, where first impressions matter, these videos serve as windows into the soul of educational institutions.
As Indian students and parents navigate the maze of educational choices, these promotional videos serve as guiding lights, illuminating the path to a brighter future. They offer a glimpse of the rich tapestry of opportunities that await, from transformative learning experiences to promising career prospects.
In this ever-evolving landscape of Indian education, where competition is fierce and dreams are vast, these promotional videos serve as beacons of hope, guiding students towards a future filled with promise and possibilities. Embracing the power of digital storytelling, colleges in West Bengal are rewriting the narrative of education, one frame at a time.
Source: Education News Today | The Hindu