According to reports, colleges in West Bengal, particularly in Kolkata, have adopted promotional videos for undergraduate admissions. Key highlights include:
• Embracing promotional videos to showcase institutions’ uniqueness.
• State-run colleges emphasizing academic infrastructure over flashy presentations.
• Some colleges independently producing professionally made videos despite no formal directive.
The development signifies a shift towards marketing in the education sector. The use of promotional videos aims to attract students and highlight the strengths of educational institutions in West Bengal. This trend may influence other states and institutions in India to adopt similar promotional strategies.
Source: Education News Today | The Hindu